In August 2017, a female-owned coffee shop in the suburbs of Melbourne, Australia, made headlines by announcing an unusual policy:
The owners of Victorian cafe, Handsome Her, have found themselves at the centre of a polarising debate after its introduction of an 18 per cent “gender surcharge” for its male customers.
The vegan cafe in Melbourne’s inner north suburb of Brunswick, which labels itself as a cafe “by women, for women” stipulates three anti-patriarchal “house rules,” including priority seating for women, a premium charge for males and respect for both genders.
“House Rules, Rule #1: women have priority seating. Rule #2: men will be charged an 18% premium to reflect the gender pay gap (2016) which is donated to a women’s service. Rule #3 respect goes both ways,” the chalkboard reads in the cafe.
While Handsome Her’s main goal is to help give back to women’s charities, according to Broadsheet Melbourne who spoke to owner Alexandra O’Brien, it also hopes that the initiative that runs for one week every month will help spark conversations about the gender pay gap
Well, running a successful small business is difficult. Here in America 50 % fail in the first year and 95 % fail within five years so it’s not shocking that this one failed within two years. But you are going to make it extra difficult when you alienate 47 % of your potential customers by announcing you don’t like them and you are going to charge them more for no valid reason.
The pay gap. It’s a lie.
The idea that a man and a women doing the same job, at the same place, with the same education and the same abilities and the woman would be payed less is a flat out lie.
The “pay gap” is based on lifetime earnings and since more women take years off to raise children, then it’s obvious way women have less lifetime earnings.