Playboy brings out 60-cent issue

http://www.chicagobusiness.com/article/20110913/NEWS07/110919977/playboy-touts-tv-series-with-60-cent-issue

“Playboy magazine is promoting the premiere of a series on NBC with a 1961-themed issue that will sell for 60 cents, the price of the magazine that year, the company said.

The magazine will promote the series, which is set in the 1960s, and feature pictures from the famed Playboy Clubs, the company said in a release. While the clubs’ popularity has waned since that time, they experienced a resurgence starting in 2006, when a Playboy Club opened in Las Vegas. Since that time, Clubs have opened in London, Cancun and Macao.”

This is a curiosity to me as this of course will be a money loser for Playboy, but will all of the free publicity actually bring in new subscriptions?

20 year history of Playboy stock prices:

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